The Splatoon series. However, the development costs for Breath of the Wild were still relatively high due to the specialized expertise required for the game’s advanced features.
2. PUBG Mobile
PUBG Mobile is a multiplayer battle royale game developed by Tencent Games for mobile devices. The game has become one of the most popular games on mobile devices, with millions of active users worldwide. To develop PUBG Mobile, Tencent Games required a large team of developers, designers, and engineers, as well as significant resources for infrastructure, marketing, and ongoing support.
3. Among Us
Among Us is a multiplayer social deduction game developed by InnerSloth for mobile devices. The game was created by a small team of developers, with only three people working on the project at the time of its launch. Despite its limited development resources, Among Us has become a massive hit among gamers, with millions of active users worldwide.
While the examples above demonstrate how development team size can impact development costs, it’s important to note that there are other factors that can also influence these costs. For instance, the location of the development team can affect the availability of talent and the cost of living in the area. In addition, outsourcing development work to third-party contractors or freelancers can impact the overall cost of development.
Marketing Strategies: A Key Component of Development Costs
In addition to game complexity and development team size, marketing strategies can also play a significant role in determining the cost of developing a mobile game. Games that require extensive marketing campaigns, such as those targeting specific audiences or those with unique features, may require additional resources and expenses.
1. Clash Royale
Clash Royale is a multiplayer strategy game developed by Supercell for mobile devices. The game was launched in 2016 and quickly gained popularity among gamers worldwide. Supercell invested heavily in marketing campaigns for Clash Royale, including targeted ads on social media platforms and partnerships with other gaming companies. These marketing efforts helped to drive user acquisition and retention, ultimately contributing to the game’s success.
2. Pokémon Go
Pokémon Go is another example of a mobile game that required extensive marketing campaigns to gain traction among users. The game was developed by Niantic Inc. in partnership with Nintendo and was launched in 2016. To promote the game, Niantic partnered with major brands and companies, such as McDonald’s and Coca-Cola, to create unique experiences for players. In addition, the company invested heavily in advertising campaigns, including targeted ads on social media platforms and billboards in high-traffic areas. These marketing efforts helped to drive user acquisition and retention, ultimately contributing to the game’s success.
3. Candy Crush Saga
Candy Crush Saga is a puzzle game developed by King for mobile devices. The game was launched in 2012 and quickly gained popularity among gamers worldwide. To promote the game, King invested heavily in advertising campaigns, including targeted ads on social media platforms and partnerships with other gaming companies. These marketing efforts helped to drive user acquisition and retention, ultimately contributing to the game’s success.
Infrastructure Costs: Another Factor to Consider
In addition to game complexity, development team size, and marketing strategies, infrastructure costs can also play a significant role in determining the cost of developing a mobile game. Games that require specialized infrastructure, such as cloud-based servers or data centers, may require additional resources and expenses to ensure the game’s stability and performance.
